Showroom Ceramica Magica

A major sculpture dominates the showroom, explicitly stating its centrality with respect to the rest of the design. A museum-type gallery, it offers visitors an experience which is both intense and all-embracing. The absence of external features creates a sense of expectation which dissolves the moment the visitor sets foot inside. Spaces for meeting and exchange, in addition to further display structures, complete the design. Close attention to shape and line creates an environment which is both elegant and essential, where neutral colours combine with rigorous, geometrical forms to delineate the showroom space.

photo credit: Filippo Poli