Cersaie 2016 Terratinta Ceramiche e Ceramica Magica

The need to create a single exhibition area for two brands with quite distinct product types and target markets is what inspired a design which, though marked by a unitary compositional identity, is perceptibly distinct in terms of character and subdivision of its spaces. The volumes are partitioned by a series of self-standing display modules which combine to create a welcoming reception area at the front of the structure. The differentiation is even more manifest when visitors enter the stand, sensing a marked contrast in terms of materials, furnishings and surfaces.